Case No.1: Global trade marketing planning requires in-depth and specialized market research. But most critical data points in the vast universe of data are those that help: Quantify the estimated opportunity available in a market, Ease of doing business in that market, and Past successes in that market (which might…
Case No. 2 As mentioned, trade marketing is a tricky proposition. Trade marketing directors have a multitude of considerations in going to market. External research is a critical step for market sizing, budget analysis, and “seeing around corners” in what obstacles may come. Our media consulting practice supports trade marketing…
Case No.3 The case study analyzed the trading activity of a forex trader, John, over a six-month period. John is an experienced trader who has been in the forex market for five years. He trades on a daily basis and mainly focuses on major currency pairs such as EUR/USD, GBP/USD,…
